Gifting For E-Commerce
Learn how to recover abandoned carts, protect your margins,
and build brand people love.
7 Alternatives to Offering Coupons for Abandoned Checkout (That Actually Protect Your Margins)
Stop training customers to wait for discounts. Recover abandoned carts using urgency, social proof, and value stacking instead of eroding your margins with coupon codes.
What's a Good Abandoned Cart Recovery Rate for Shopify in 2025? (Industry Benchmarks + Your Target)
The average Shopify store recovers 8-15% of abandoned carts. But averages lie. Here's what a good recovery rate actually looks like for YOUR store type, plus how to calculate and improve yours.
Is Your Conversion Rate Problem Actually a Traffic Problem? The DTC Diagnostic Framework
DTC founders waste months optimizing 2% conversion rates while buying bottom-tier traffic that will never convert profitably. Use this diagnostic framework to identify if CRO is theater or if your traffic sources are fundamentally broken. Includes traffic quality metrics, CAC/LTV analysis, and the math showing why 3% at $30 CAC beats 6% at $80 CAC.
RCS vs SMS for Cart Recovery: Why Shopify Stores Get 4x Higher CTR with Rich Media
Plain text SMS looks like spam to customers. RCS cart recovery messages use verified sender badges, product images, and interactive buttons to build trust instantly. See why Shopify stores get 4x higher click-through rates and 18-24% conversion with RCS vs 4-6% with SMS.
Why Product Bundling Destroys Shopify Profit Margins (And What to Do Instead)
Product bundling increases AOV but destroys contribution margins through discount stacking, higher 3PL fees, and return rates. Strategic gifting saves $12+ per order while protecting margins. Here
Why Discount Codes Kill LTV (And What $1M+ Shopify Stores Do Instead)
Discount codes destroy customer lifetime value and train buyers to wait for sales. See how $1M+ Shopify stores use strategic gifting to protect margins while boosting retention by 90%. Includes the math: save $17 per order.
Ready to Stop Discounting?
Apply for Pay-For-Performance pricing and start recovering
abandoned carts without killing your margins.